Imagine…in your garage…your dream car…top of the range! You are paying for it…dearly (you can afford it, but still). It needs to be serviced, routine maintenance. What’s the name of that backyard mechanic again? Never! Your precious possession goes to the best, the manufacturer that knows the ins and outs of your car, who’s trained to keep your car in tip top shape. Taking it to the manufacturer results in a quick return of your car and you know that it’s in good hands and taken care of. Taking your car to the wrong person can result in a very time consuming effort and could result in a less desired result.
Now that we are on the same level, how do you feel about your business? I assume you are also taking your most precious possession to someone who knows the ins and outs of designing right? You’re expecting timely results? Great! That’s good news! (If not, that’s definitely a discussion for another time).
Well, often one of the biggest challenges, when needing your designs urgently, is that of a tight time frame for the designer or agency undertaking your project. Several factors could be the reason for this, but the reason for this article is to address 3 tips you as a client can take in consideration when you need your designer to come up with that final master piece… Urgently! Let’s start:
1. Analyze your need
I have seen over the years that a client well prepared is one in a thousand! If you are a fresh starter in the business world, you have to do your homework. You must have a good idea what the market looks like and who your competitors are. It doesn’t matter how small or how big your new investment, it has to stand out from the others or at least be visible amongst your top competitors. Look for examples of elements used by your competitors and make sure you’ve got all your ducks in a row when you approach your designer. He or she will be delighted to see that you’ve done your homework.
Examples of such elements are logos, business cards, e-mail signatures, advertisements, brochures, flyers, letterheads… anything you can get your hands on to ensure you have everything you need to take the big step. Well now if your reaction is: been there, done that and got the T-shirt…you still have to make this your first step when a design need pops-up. Ask yourself about the what, the why and the how. Then look at some current examples and approach your designer with confidence and proof that you have done your research.
2. Gather all the information and material you and the designer need
You have done your research. Now is a good time to make sure you have all the material you will need for your design. This can include names, addresses, phone or cell phone numbers, codes, about us information, visions, missions, product info, product photos, any other photos you can use, services, contact info, what you want to offer… one can go on and on. The point is, when you approach your designer, make sure you have what you both will need for the final product. You will be amazed on how much time that will save in the design process. If you do not have all the material, e.g. photos, contact your designer before hand and ask him or her where you can look for stock material and what it will cost you extra to purchase them.
3. Believe in the capabilities of your designer
Well, I assume… no, I know, that when I park my precious possession in that guy’s workshop, he knows what to do. He is trained to open that bonnet and know where to plug in what, to check to see if everything is up to perfect running standards. The same with your designer, sir… madam… If your designer comes up with some suggestions, know that they know, well that is if you chose the correct one (as I said that is a discussion for another time). If I put myself in the dentist’s chair, I know he or she is capable to do what is needed! Your designer, if he or she is what they intend to be, will be up to date with current trends surrounding corporate ID design, marketing material design, web design and will be the person to guide you through the design process to ensure the best and quickest results to enhance your business.
If you allow and trust your designer, you will adhere to their questions and guidance. You will be amazed with the quick and prompt results you’ll get when having your information and material in place. Have a good idea of what you want. Show him or her some examples. Make sure if you want “vintage”, that you see vintage in the same way as your designer. And if you aren’t sure what to do, phone your designer and arrange for a casual meeting over a cup of coffee or tea and discuss the things you are unsure off. Let your designer understand that you need some guidelines of what he or she needs to make the design process easier and more fluent to get to that desired end result. They will be more than happy to help!